System and Methods for Multimedia &#34;Hot Spot&#34; Enablement

ABSTRACT

A method for creating a multimedia presentation element, comprises selecting a presentation element icon; adding information to a presentation element box defined by a presentation boundary within a first multimedia element of the multi-media presentation having a plurality of multimedia elements, the presentation element boundary resulting from the selection of the presentation element icon; and associating the presentation element box with the first multimedia element such that the presentation element box remains associated to the first multimedia element during navigation from different multimedia elements of the plurality of multimedia elements, is described herein.

PRIORITY

This application is a continuation of and claims priority to U.S. patent application Ser. No. 15/583,704, filed May 1, 2017, which is a continuation of and claims the benefit of priority to U.S. patent application Ser. No. 12/347,638, filed Dec. 31, 2008, which claims the benefit of priority to U.S. Provisional Patent Application Ser. No. 61/078,288, filed Jul. 3, 2008, each of which is incorporated by reference herein in its entirety.

BACKGROUND Field of Invention

The present invention generally relates to network-based multimedia presentations and more particularly to a system and methods for multimedia “hot spot” enablement.

Related Art

Multimedia is media and content that utilizes a combination of different content forms. The term is used in contrast to media that only utilizes traditional forms of printed or hand-produced text and still graphics. In general, multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Multimedia is usually recorded and played, displayed, or accessed by information content processing devices, such as computerized and electronic devices. Multimedia finds its application in various areas including, but not limited to, social marketing, advertisement, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications.

A variety of online websites are presently available to enable the creation and presentation including the publication of some form of multimedia. For example, MixerCast enables a user to build a social marketing application from scratch. Scraplog enables a user to combine photos, videos, audio and text to create multimedia scrapbooks. Smilebox facilitates “creative messaging” that draws elements from photo services, scrapbooking, and ecards.

Each website will typically provide one or more online tools for the creation and customization of the multimedia. Such online tools and/or desktop tools such as Photoshop, Illustrator, etc., allow the user to collect, edit, create, and publish or distribute the multimedia. In this regard, various style presentations may be utilized, photos may be resized and text may be added, video may be inserted, and/or links to other sites or presentations may be provided. Despite providing some level of customization, the complexity of multimedia authoring tools currently available limit the self-expression and creativity of the non-professional user when creating multimedia presentations. Accordingly, there exists a need for a relatively more robust easy to use multimedia creation tool including a system and method for multimedia “hot spot” enablement.

SUMMARY

For purposes of summarizing the disclosure, exemplary embodiments of systems and methods for multimedia “hot spot” enablement have been described herein.

In one embodiment, a method for creating a multimedia presentation element, comprises selecting a presentation element icon; adding information to a presentation element box defined by a presentation boundary within a first multimedia element of the multi-media presentation having a plurality of multimedia elements, the presentation element boundary resulting from the selection of the presentation element icon; and associating the presentation element box with the first multimedia element such that the presentation element box remains associated to the first multimedia element during navigation from different multimedia elements of the plurality of multimedia elements.

In another embodiment, a system for creating a multimedia presentation element, comprises a storage device; a processing element having a processing program and access to the storage device; a processing-readable medium having executable instructions thereon to direct the processing system when used by the processing element to select a presentation element icon; add information to a presentation element box defined by a presentation boundary within a first multimedia element of the multi-media presentation having a plurality of multimedia elements, the presentation element boundary resulting from the selection of the presentation element icon; and associate the presentation element box with the first multimedia element such that the presentation element box remains associated to the first multimedia element during navigation from different multimedia elements of the plurality of multimedia elements.

In still another embodiment, a computer-readable medium having computer executable instructions for performing a method comprises selecting a presentation element icon; adding information to a presentation element box defined by a presentation boundary within a first multimedia element of the multi-media presentation having a plurality of multimedia elements, the presentation element boundary resulting from the selection of the presentation element icon; and associating the presentation element box with the first multimedia element such that the presentation element box remains associated to the first multimedia element during navigation from different multimedia elements of the plurality of multimedia elements.

These and other features and advantages of the present invention will be more readily apparent from the detailed description of the embodiments set forth below taken in conjunction with the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a block diagram of a system configured to facilitate the creation and publishing and/or sharing of multimedia presentations over a network.

FIGS. 2A-2G show various elements, components, or stages of a “hot spot” as described here in accordance with one embodiment.

FIG. 3 is a block diagram of a computer system suitable for implementing one or more embodiments of the present disclosure.

Exemplary embodiments and their advantages are best understood by referring to the detailed description that follows. It should be appreciated that like reference numerals are used to identify like elements illustrated in one or more of the figures, wherein showings therein are for purposes of illustrating exemplary embodiments and not for purposes of limiting the same.

DETAILED DESCRIPTION

Embodiments of the present disclosure related to systems and methods for multimedia “hot spot” enablement within a multimedia presentation. As indicated above, such multimedia presentations may find application in various areas including, but not limited to, social marketing, advertisement, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications.

In one embodiment a system and method provides for a robust end-to-end digital media creation architecture that enables a user to create rich multi-media presentations and clips online with real-time editing and authoring, and then share or publish the media online. As shown in FIG. 1, the system 100 includes at least one client device 120 (e.g., network computing device), one or more multi-media distribution channels 140 (e.g., network server devices), and at least one service provider device 180 (e.g., network server device) in communication over the network 160.

In one embodiment, the network 160 may be implemented as a single network or a combination of multiple networks. For example, in various embodiments, the network 160 may include the Internet and/or one or more intranets, landline networks, wireless networks, and/or other appropriate types of communication networks. In another example, the network 160 may comprise a wireless telecommunications network (e.g., cellular phone network) adapted to communicate with other communication networks, such as the Internet. As such, in various embodiments, the at least one client device 120, the multi-media distribution channels 140, and the at least one service provider device 180 may be associated with a particular link (e.g., a link, such as a URL (Uniform Resource Locator) to an IP (Internet Protocol) address).

In various embodiments, the at least one client device 120 may be implemented using any appropriate combination of hardware and/or software configured for wired and/or wireless communication over the network 160. The client device 120 may be implemented as a personal computing device (e.g., a personal computer (PC)) in communication with the network 160, such as the Internet. In various other implementations, the client device 120 may be implemented as one or more wireless telephones (e.g., cell phones), personal digital assistants (PDAs), notebook computers, and/or various other generally known types of wired and/or wireless computing devices. It should be appreciated that the client device 120 may be referred to as a user device or customer device without departing from the scope of the present disclosure.

In one embodiment, the client device 120 includes a user interface application 122 that may be utilized by a user 102 to conduct information transactions with the distribution channels 140 and the service provider server 180 over the network 160. For example, the user interface application 122 may be implemented as a multi-media presentation application to collect, create and publish information via the network 160. In various implementations, multi-media presentations may be published to and/or shared with one or more of the multi-media channels 140 via the user interface application 122 over the network 160.

In one implementation, the user interface application 122 comprises a software program, such as a graphical user interface (GUI), executable by a processor that is configured to interface and communicate with the multi-media channels 140 and the service provider server 180 via the network 160. In another implementation, the user interface application 122 comprises a browser module that provides a network interface to browse information available over the network 160. For example, the user interface application 122 may be implemented, in part, as a web browser to view information available over the network 160. In another example, each member of the user group 102 is able to access multi-media websites via the one or more multi-media channels 140 to view, collect and publish multi-media presentations over the network 160.

In various embodiments, the client device 120 may include other applications as may be desired in one or more implementations to provide additional features available to the user 102. In one example, such other applications may include security applications for implementing client-side security features, programmatic client applications for interfacing with appropriate application programming interfaces (APIs) over the network 160 or various other types of generally known programs and/or applications. In other examples, these other applications may interface with the user interface application 122 for improved efficiency and convenience. For example, files, data, and/or various types of information may be imported from multi-media software directly into the user interface application 122 for ease of access to multi-media files (e.g., audio, video, pictures, clip-art, etc.).

The client device 120 may include a user identifier, which may be implemented, for example, as operating system registry entries, cookies associated with the user interface application 122, identifiers associated with hardware of the client device 120, or various other appropriate identifiers. The user identifier may include attributes related to the user 102, such as personal information (e.g., a user name, password, etc.). In one implementation, the user identifier may be passed to the service provider server 180 during publishing and/or sharing of a multi-media presentation.

In one embodiment, the multi-media distribution channels 140 may be maintained by one or more resource providers and/or entities (e.g., social networking sites, resource information sites, management sites, merchant sites, etc.) in communication with the network 160. In this regard, the service provider server 180, discussed below, may maintain or provide access to the one or more of the multi-media distribution channels. The multi-media distribution channels 140 may be implemented using any appropriate combination of hardware and/or software configured for wired and/or wireless communication over the network 160. In one implementation, the multi-media distribution channels 140 may be implemented as a network computing device (e.g., a network server) in wired and/or wireless communication with the network 160.

In one embodiment, the service provider server 180 may be maintained by an online transaction processing provider and/or entity in communication with the network 160. As such, the service provider server 180 may be implemented using any appropriate combination of hardware and/or software configured for wired and/or wireless communication over the network 160. In one implementation, the service provider server 180 may be implemented as a network computing device (e.g., a network server) in wired and/or wireless communication with the network 160.

As further shown in FIG. 1, the service provider server 180 includes a service interface application 182, which may be adapted to interact with the client device 120 to facilitate the collection of media, as well as the creation including editing and the publishing and/or sharing of multimedia presentations over a network. In one example, the service provider server 180 may be provided and implemented by PayPal, Inc. of San Jose, Calif., USA.

The service application 182, in one embodiment, utilizes a collect module 184, a create module 186, and a publish module 188 running on a standard web browser to collect information, create presentations, and publish presentations, respectively. As described in greater detail herein, the modules 184, 186, 188 enable users, such as the user 102, to collect diverse types of audio and visual media, create rich multi-media presentations with real-time editing and authoring using media software, such as Flash, and then share and/or publish the rich multi-media presentations with other users via the network 160. In one example, the collect, create, and publish modules 184, 186, 188 may be implemented within a standard web browser for interfacing with the user 102.

In one implementation, the user 102 is able to share multi-media presentations with other users via the media channels 140 and/or embed multi-media presentations directly in webpages of other users. For example, the user 102 may provide a unique URL link for the multi-media presentation to other users. In another example, the user 102 may directly email multi-media presentations to multiple recipients and include a message with the email. In still another example, the user 102 may provide the source HTML (i.e., HyperText Markup Language) code to other users and/or embed the source HTML code directly into another user's webpage. Still other examples include the ability to publish multi-media presentations on a website to sell a particular item or service for purchase. For items and/or services, a media rich presentation may help users market and sell items and/or services, which may be valuable for high-end or high-priced items and/or services. Social and/or dating sites may utilize these multi-media presentations to provide online users with a way to better present themselves to other online users. In various implementations, some type of webpage may be presented in a more dynamic manner by utilizing Rich Site Summary (RSS) feeds, since, for example, a particular user's presentation may be continually changing with new media.

In various embodiments, the service provider server 180 may be configured to maintain, store and/or archive multi-media presentations in a database 190, each of which may include information related to one or more users, such as the user 102, and one or more multimedia channels, such as multimedia distributions channels 140. In various examples, the multimedia presentations may include attributes stored as part thereof, and the attributes may be passed to the service provider server 180 as part of a creating, publishing and/or sharing the multi-media presentations.

Referring to FIG. 1, in one embodiment, the collect module 184 enables the user 102 to collect audio, photographic images, video, and music media from various sources, such as a PC, RSS feeds, websites, and any other online source, via a user interface, such as the user interface application 122. In various implementations, the user interface application 122 comprises multiple tabs and/or links for the various sources. Key words can be selected to search photos in Flickr or videos in YouTube. For example, typing in “flamingo” and selecting Flickr results in pictures of flamingos or photos matching the word “flamingo” from Flickr being presented on the user's GUI or media page. The pictures can be edited into stacks if desired. For videos, a desired video can be placed onto the user's media page by typing in the corresponding URL in YouTube. The system can then display the complete as well as a series of shorter video clips. The whole video or selected shorter clips, as well as the photos can then be dragged and dropped into a storybook section to create a presentation from the media collected.

Once collected, the media may be saved and categorized in the database 190 and edited on the system site via the service provider server 180. Editing may include one or more of sizing, rotating, overlying, moving and stacking various media backward and forward with an overlay or stack. Video may be broken up automatically by the service provider server 180 into smaller segments. Selected video segments may be combined and/or used as desired. Selected media may be placed on a virtual storyboard, such as a clipboard, on the same screen as the collection of media. Media may be edited either in the collection or in the storyboard. Placing desired media on the storyboard or clip board may be accomplished by dragging and dropping. In one example, the collect module 184 provides selected media on a storyboard. In another example, the collect module 184 provides media on a user's media page (i.e., not placed on the storyboard). In still another example, uploading media may be delayed until editing is completed.

In one embodiment, the create module 186 enables the user 102 to place selected media onto a storyboard. The service provider server 180 may automatically suggest a story idea to launch the creative process, or the user 102 may select a specific style or presentation tool. In one implementation, media from the storyboard may be dragged and dropped onto the presentation. Within the presentation, there may be multiple styles, such as a picture frame, a television, a billboard, etc. Media may be placed within the viewing window of each type of style. Once in the presentation, the media may be edited. For example, the media may be rotated, sized, cut-out (e.g., by selecting the boundaries of an image, such as with clicks to designate points along the boundary, enabling as coarse or fine a resolution as desired), moved forward or backward in relation to adjacent media, slide multiple images to add or remove spaces within the presentation, and adding a hotspot (e.g., selecting an area of the image for additional information, such as adding a link, video, text, etc.). Other editing features may include adding audio to the background, adding text, and/or distorting images. In one aspect, the editing may be achieved in real-time so that the user 102 may quickly and easily see the results and change them as needed.

Various tools or modules may be combined, used, and/or modified to provide the user with different initial choices regarding the type of presentation and features desired for creating the multimedia presentation. For example, as described blow, the user may access a collage tool or application to create dynamic interactive panoramas with “hot spots” and layouts of photos, video, text and audio on an infinite stage. In one variation of collage the stage extends infinitely to the right, and when viewed there is a natural progression from left to right that can map well to linear narrative, time, or space. In another variation the stage extends infinity downward. Again, this presents a natural mapping to time, space, or narrative. The collage tool introduces a new creation platform for WYSIWYG online multimedia layout and sharing, offering the ability to include direct links and presentations.

The collage presentation may be represented as a document with an infinite number of layers. Each layer has various attributes including position, scale, visual bounds, associated annotations “hotspots” and a target media asset that may also have layer specific properties, such as playback behaviors.

In one embodiment, the publish module 186 enables the user 102 to share, publish and/or distribute the presentation when, for example, the presentation is completed. In one implementation, as described herein, the presentation may be saved in the database 190 of the service provider server 180. Once saved, the user 102 may share, publish and/or distribute presentations to any selected channel, such as one or more of the multi-media channels 140. Any users on the network 160 having access to the channels 140 or website related to the channels 140 may refresh the view, which may automatically load the presentation into that channel and/or website for viewing the content of the presentation. As such, the presentations may be distributed to various online websites, blogs, mobile video players, and IP TV networks, and/or on the system site.

The collect, create, and publish modules 184, 186, 188 may be combined, used, and/or modified to provide the user 102 with different initial choices regarding the type of presentation and features desired for creating the multimedia presentation. The choices may be a simple, easy to use tool to quickly build presentations with dynamic content from RSS feeds and online albums. Accordingly, the user 102 may select a presentation style and then link it to the user's media libraries through RSS feeds that maintain an “always on” permalink to the content source.

As indicated above and shown in FIGS. 2A-2G, the user may add “hot spot(s)” to the media piece. A “hot spot” is generally considered as a defined area with a presentation used to bring editorial attention and richer media to the presentation. In this regard, a stand alone “hot spot” module or a “hot spot’ sub-module within the Create module 186 of the multi-media online presentation system described herein may be accessed to create the “hot spot”. Such a module or sub-module may be embodied in a computer-readable medium as executable instructions that can be used to direct a processing program when used by a computer system, as described below. As still further indicated above, the “hot spot” module in the creation of the “hot spot” may be considered as an additional layer added to the multi-layer approach of creating an online multi-media presentation.

As shown in FIG. 2A, to add a “hotspot”, a desired first multimedia element or image (hydrant) is selected as well as a presentation element icon or “hot spot” icon 10 (FIG. 2A). In this regard, in a collage presentation, for example, a plurality of multimedia elements are arranged and presented to allow a viewer to navigate among the different multimedia elements. After selection of the “hot spot” icon the user is then presented with a presentation element boundary or “hot spot” boundary 15 that defines a presentation element area or “hot spot” area (FIG. 2B). The “hot spot” boundary 15 or area defined by the boundary can be positioned and resized anywhere within the multimedia presentation (FIG. 2C). Information may be added to a “hot spot” title to identify the “hot spot” area (FIG. 2D). More detailed information may be added to a “hot spot” box within the “hot spot” area by selecting the add details information icon 20 (FIG. 2E).

“Hot spots” may be further used to add media details to the “hot spot” area including multimedia (audio and/or video) 25, link to a sale item 30, or even link 35 to an external web site or web page as further shown in the add details portion of the “hot spot” (FIG. 2D). The user may utilize one or more “hot spots” within a single presentation (FIG. 2F). In the example shown in FIG. 2F, each “hot spot” is represented by a plus (+) sign. Other symbols may be used to represent or identify the “hot spot” including, but not limited to, a flashing dollar sign ($), question mark (?), etc. Each “hot spot” is associated with the multimedia presentation so that as the presentation is moved, for example, navigated from left-to-right or right-to-left in a linear collage presentation, the “hot spot(s)” moves correspondingly (FIG. 2G). Persons of ordinary skill in the art will understand the other navigation patterns such as up-and-down, diagonal, or circular are intended to support the use of the presentation elements or “hot spots” described herein.

Once created, a “hot spot” may be identified by the title of the “hot spot” as a cursor is moved over a designated “hot spot” icon. Activating the “hot spot” by clicking in the hot spot area may link the user to addition the information or multimedia described above corresponding to the “hot spot” area. For example, if an automobile is used as a media item within the collage storyboard, a “hot spot” may link the user to additional information relating to the automobile such as price, condition, and terms or sale. “Hot spots” may be specific to one part or element of the item. In the automobile example, the user may create a “hot spot” on the tire, which, when opened, may give the viewer access and/or information (text, video, audio) relating to the tire, where to buy the tire, etc. Other “hot spots” may link the user to music, other audio clips, or a separate media piece that was copied and then uploaded into the collage presentation.

FIG. 3 is a block diagram of a computer system 300 suitable for implementing one or more embodiments of the present disclosure, including the user device 120, the one or more distribution channels 140, and the service provider device 180. In various implementations, the client device 140 may comprise a personal computing device capable of communicating with the network 160, such as a personal computer, laptop, cell phone, PDA, etc., the one or more merchant devices 140 may comprise a network computing device, such as a network server, and the service provider device 180 may comprise a network computing device, such as a network server. Hence, it should be appreciated that each of the devices 120, 140, 180 may be implemented as computer system 300 in a manner as follows.

In accordance with various embodiments of the present disclosure, computer system 300, such as a personal computer and/or a network server, includes a bus 302 or other communication mechanism for communicating information, which interconnects subsystems and components, such as processing component 304 (e.g., processor, micro-controller, digital signal processor (DSP), etc.), system memory component 306 (e.g., RAM), static storage component 308 (e.g., ROM), disk drive component 310 (e.g., magnetic or optical), network interface component 312 (e.g., modem or Ethernet card), display component 314 (e.g., CRT or LCD), input component 316 (e.g., keyboard), and cursor control component 318 (e.g., mouse or trackball). In one implementation, disk drive component 310 may comprise a database having one or more disk drive components.

In accordance with embodiments of the present disclosure, methods described herein are developed as a program language and embodied in a processing of computer-readable medium as executable instructions that can be used to direct a processing program when used by the computer system 300. In this regard, the computer system 300 may perform specific operations by processor 304 executing one or more sequences of one or more instructions contained in system memory component 306. Such instructions may be read into system memory component 306 from a computer readable medium, such as static storage component 308 or disk drive component 310. In other embodiments, hard-wired circuitry may be used in place of or in combination with software instructions to implement the present disclosure.

Logic may be encoded in a computer readable medium, which may refer to any medium that participates in providing instructions to processor 304 for execution. Such a medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media. In various implementations, non-volatile media includes optical or magnetic disks, such as disk drive component 310, volatile media includes dynamic memory, such as system memory component 306, and transmission media includes coaxial cables, copper wire, and fiber optics, including wires that comprise bus 302. In one example, transmission media may take the form of acoustic or light waves, such as those generated during radio wave and infrared data communications.

Some common forms of computer readable media includes, for example, floppy disk, flexible disk, hard disk, magnetic tape, any other magnetic medium, CD-ROM, any other optical medium, punch cards, paper tape, any other physical medium with patterns of holes, RAM, PROM, EPROM, FLASH-EPROM, any other memory chip or cartridge, carrier wave, or any other medium from which a computer is adapted to read.

In various embodiments of the present disclosure, execution of instruction sequences to practice the present disclosure may be performed by computer system 300. In various other embodiments of the present disclosure, a plurality of computer systems 300 coupled by communication link 320 (e.g., network 160 of FIG. 1, such as a LAN, WLAN, PTSN, and/or various other wired or wireless networks, including telecommunications, mobile, and cellular phone networks) may perform instruction sequences to practice the present disclosure in coordination with one another.

Computer system 300 may transmit and receive messages, data, information and instructions, including one or more programs (i.e., application code) through communication link 320 and communication interface 312. Received program code may be executed by processor 304 as received and/or stored in disk drive component 310 or some other non-volatile storage component for execution.

Where applicable, various embodiments provided by the present disclosure may be implemented using hardware, software, or combinations of hardware and software. Also, where applicable, the various hardware components and/or software components set forth herein may be combined into composite components comprising software, hardware, and/or both without departing from the spirit of the present disclosure. Where applicable, the various hardware components and/or software components set forth herein may be separated into sub-components comprising software, hardware, or both without departing from the scope of the present disclosure. In addition, where applicable, it is contemplated that software components may be implemented as hardware components and vice-versa.

Software, in accordance with the present disclosure, such as program code and/or data, may be stored on one or more computer readable mediums. It is also contemplated that software identified herein may be implemented using one or more general purpose or specific purpose computers and/or computer systems, networked and/or otherwise. Where applicable, the ordering of various steps described herein may be changed, combined into composite steps, and/or separated into sub-steps to provide features described herein.

The foregoing disclosure is not intended to limit the present disclosure to the precise forms or particular fields of use disclosed. As such, it is contemplated that various alternate embodiments and/or modifications to the present disclosure, whether explicitly described or implied herein, are possible in light of the disclosure. Having thus described embodiments of the present disclosure, persons of ordinary skill in the art will recognize that changes may be made in form and detail without departing from the scope of the present disclosure. Thus, the present disclosure is limited only by the claims. 

What is claimed is:
 1. A method comprising: receiving a selection that defines a first area of a multimedia element for association with a hotspot; receiving input to add identifying information to the hotspot; receiving input to reposition the hotspot to a second area of the multimedia element; and displaying the identifying information of the hotspot at the second area of the multimedia presentation.
 2. A method as described in claim 1, wherein the multimedia element is an image.
 3. A method as described in claim 1, wherein the multimedia element is a video.
 4. A method as described in claim 1, wherein the identifying information includes text displayed at the second area of the multimedia presentation.
 5. A method as described in claim 1, further comprising: receiving an input to activate display of the hotspot; and displaying the identifying information responsive to the input to activate the display of the hotspot.
 6. A method as described in claim 5, wherein the input to activate the display of the hotspot is clicking the second area.
 7. A method as described in claim 1, further comprising displaying identifying information of at least one additional hotspot responsive to activating display of the hotspot.
 8. A method as described in claim 1, further comprising: receiving an additional selection that defines a third area of the multimedia element for association with an additional hotspot; receiving input to add respective identifying information to the additional hotspot; and displaying the respective identifying information of the additional hotspot at the third area of the multimedia element.
 9. A method as described in claim 1, wherein the hotspot links to additional multimedia and is selectable to present the additional multimedia.
 10. A system comprising: a display component; an input component; and a user interface application to: receive, via the input component, a selection that defines a first area of a multimedia element for association with a hotspot; receive, via the input component, input to add identifying information to the hotspot; receive, via the input component, input to reposition the hotspot to a second area of the multimedia element; and display, via the display component, the identifying information of the hotspot at the second area of the multimedia presentation.
 11. A system as described in claim 10, wherein the multimedia element is an image or a video.
 12. A system as described in claim 10, wherein: the input component is further configured to receive an input to activate display of the hotspot; and the user interface application is further configured to cause the display component to display the identifying information responsive to the input to activate the display of the hotspot.
 13. A system as described in claim 10, wherein the user interface application is further configured to cause the display component to display identifying information of at least one additional hotspot responsive to display of the hotspot being activated.
 14. A system as described in claim 10, wherein the user interface application is further configured to: receive, via the input component, an additional selection that defines a third area of the multimedia element for association with an additional hotspot; receive, via the input component, input to add respective identifying information to the additional hotspot; and cause the display component to display the respective identifying information of the additional hotspot at the third area of the multimedia element.
 15. A system as described in claim 10, wherein the hotspot links to additional multimedia and is selectable to present the additional multimedia.
 16. One or more computer-readable storage media having stored thereon instructions that are executable by at least one processor to perform operations comprising: receiving a selection that defines a first area of a multimedia element for association with a hotspot; receiving input to add identifying information to the hotspot; receiving input to reposition the hotspot to a second area of the multimedia element; and displaying the identifying information of the hotspot at the second area of the multimedia presentation.
 17. One or more computer-readable storage media as described in claim 16, wherein the multimedia element is an image or a video.
 18. One or more computer-readable storage media as described in claim 16, wherein the identifying information includes text displayed at the second area of the multimedia presentation.
 19. One or more computer-readable storage media as described in claim 16, wherein the operations further comprise: receiving an input to activate display of the hotspot; and displaying the identifying information responsive to the input to activate the display of the hotspot.
 20. One or more computer-readable storage media as described in claim 16, wherein the operations further comprise displaying identifying information of at least one additional hotspot responsive to activating display of the hotspot. 